Understanding Generation Z: Marketing Strategies for the New Consumer Wave
Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early 2010s. The exact start and end years vary depending on the source being used. At the time of this writing, the oldest […]
How to Navigate the Changing Landscape of Social Media
It might still be trendy, but social media has been around for a while. In fact, experienced marketers have been using it for 15+ years to attract and engage with potential customers. At the same time, it never stands still; the landscape of social media marketing now compared to those 15 years ago is almost unrecognizable.
5 Social Media Marketing Tips for Beginners
As important as SEO is to your business, other marketing tactics are needed as well. A solid SEO strategy can improve your rankings in search. But what about those who primarily turn to social media and friends for business recommendations? With over 2.46 billion social media users worldwide (and a projected 3.02 billion users in 2021), social media is […]
SEO vs. Social Media: Compare and Contrast
So you’re in charge of creating a content strategy, but you aren’t sure where to coordinate your efforts. It can be tricky: social media marketing and search engine optimization are both crucial strategies for any company that wants an internet presence, but they each have the potential to turn into a rabbit hole of effort […]