The Power of Video Marketing and Its Ability to Engage Customers in a Digital Age
Persuasion is at the core of any marketing effort. And there may not be a better way to persuade their audience than with a great video. Video makes your audience pay attention, and it keeps their attention for longer than text ever could. If a picture is worth a thousand words, a video is worth […]
SEO Ranking Factors – Complete Guide
Every year, search engine ranking factors update alongside Google’s advances and algorithm updates. Given the complex nature of SEO, this means that SEO-focused agencies (like RankPay) need to stay nimble and be ready to adjust. In fact, this is pretty fundamental to our ability to deliver consistent results. There are tons of on and off-page […]
5 Ways SEO Can Improve Your Customer Experiences
When you think about search engine optimization, customer experience probably isn’t the first thing that comes to mind. But believe it or not, many of the steps you’ll take to improve your SEO can also help you create better customer experiences. Let’s talk about how SEO and customer experience are linked and how some of […]
The Ultimate Guide to Small Business Lead Generation
Lead generation is critical for a small business’ success. While a lot of small business owners will now agree, a lot will also ask: “but how?” In this article, we’ll not only figure out why lead generation is vital for every small business but we’ll also provide you with seven proven lead generation tactics you […]
SEO vs. PPC: Showdown
Generating website traffic is an issue for every online businesses. With so many brands competing for attention, a strong marketing plan is essential if you’re going to get ahead of the game. We talk an awful lot about SEO, but we haven’t covered PPC as often. The truth is, they’re both great ways to generate traffic. We’re partial […]
How to Avoid Common E-Commerce SEO Mistakes
The goal of every E-commerce site owner is simple. Make money by selling killer products online. Of course, executing this is easier said than done, and there are plenty of pitfalls to avoid along the way. If you want to improve your bottom line, you’re going to need to do some research. The success (or […]
5 Ways a Web Host Can Affect Your SEO
SEO requires a lot of hard work and effort. And the devil really is in the details. Rand Fishkin may have said it best. “It’s not the secrecy of the algorithm, it’s the challenge of execution that makes SEO (and all of marketing) hard.” Writing the longest article on a topic or tagging keywords isn’t enough. […]
5 Essential SEO Tips and Tricks
Another year’s gone by, and it’s time to check in on the latest SEO tips and tricks. The reason we write this guide every year may not be obvious to the average business owner. If you’re just getting started with SEO, it’s worth noting that due to Google’s consistent algorithm changes, strategies, tips, and tricks […]
Idiot-Proof Guide to 301 Redirects
Remember when 301 redirects were the talk of the town? No? Me neither. But that’s search engine optimization for you. It may not be sexy all the time. Hell, it rarely is. But if you pay attention to detail, and don’t mind doing the nitty gritty, you’re going to be a step ahead of the competition. […]
The True Benefits of SEO
By now, you’ve probably heard a lot of pretty amazing things about search engine optimization or SEO. Hell, we’re pretty enthusiastic about it here at RankPay. That’s probably no surprise. But to be fair, sometimes people can get a bit carried away. You might hear that you simply can’t have a successful business without a […]
Local Search Marketing Fundamentals
Do you run a local business? Are you looking to improve your discoverability? Want to make sure your target audience sees your digital store front first when they start looking for a local store? Drop what you’re doing, and set aside 5 minutes to read this article. I’m going to teach you the basics of […]
5 Essential SEO Tips and Tricks
SEO is a pretty fast-paced game. No wonder small-business owners are intimidated. After investing a bunch of time in learning the basics, all too often the rug gets pulled out from underneath your feet. The tactics you’d just started looking into may be ineffective a few weeks or months later thanks to Google’s constant rollout of algorithm […]
SEO Mythbusting: Fact or Fiction?
Make no bones about it – SEO works. Granted it’s not a magic bullet for failing businesses. But when done correctly, SEO can definitely improve your traffic and topline. Want to see it in the numbers? No sweat. We compiled a couple of great SEO case studies a little while back, so take a peek! SEO is tricky […]
White Label SEO Program
When we launched our white label SEO program we weren’t sure how it would go over. We knew there was demand of course, and we had some prospective “beta” partners. But we definitely didn’t know how quickly the program would grow. Almost overnight we needed to start refining processes, introduce new features, and start to devote […]
6 Tips to Improve Your Local SEO Marketing
To the untrained eye, it may seem like only larger businesses need SEO. Well, this couldn’t be further from the truth. In today’s mobile-first world, brick and mortar stores need to keep their digital presence up to date as well. But how does one go about doing that? Well, assuming they already have a website, the […]
How to Optimize Your Website for Voice Search
From the beginning of historical times, technological advances have paved the way for people to lead more convenient and comfortable lives. In recent years for example, we can simply perform a quick Google search to retrieve information instead of needing to page through huge encyclopedias. Instead of sending snail mail that’ll take weeks to reach someone […]
Beginners Guide: Why is SEO Important?
We’ve spent a lot of time talking about how to build a sound SEO strategy, how to improve your content marketing, and tips and tricks for fast SEO results. But today, we’re going to discuss why SEO is important. Yeah, yeah, I know. If you’re a regular reader this may seem like a moot point to […]
SEO vs. Social Media: Compare and Contrast
So you’re in charge of creating a content strategy, but you aren’t sure where to coordinate your efforts. It can be tricky: social media marketing and search engine optimization are both crucial strategies for any company that wants an internet presence, but they each have the potential to turn into a rabbit hole of effort […]