The Role of Blockchain in Marketing: Transparency and Trust
Blockchain is best known for forming the basis of cryptocurrencies such as Bitcoin. But this technology is a revolutionary tool for a number of use cases outside of the cryptocurrency market. At its core, blockchain is what is known as a distributed ledger technology. This is a fancy way of saying that it enables record-keeping […]
How to Redesign a Website Without Hurting Your SEO
A website redesign project is like a home renovation. Your goal is to make it better than it already is, without damaging the foundation. So if you’re thinking of redesigning or changing your website, you’ll want to make sure of two primary things: First and foremost, you’ll want to preserve your existing organic relevance. Secondly, […]
A Quick Guide to Conducting a Comprehensive SEO Audit
SEO is quite unlike any other marketing discipline. For starters, there are “rules.” And you’re pretty much at the mercy of Google if you decide not to follow them. Secondly, the landscape rarely stays the same for long. Google is constantly improving upon it’s search algorithm. In fact, the latest Penguin update has just rolled […]