Everything You Need to Know About the Google Fred Algorithm Update
Did Google really just update its search algorithm again? Say it ain’t so! To be fair, Google has continually been refreshing their search algorithm since 2000, long before the infamous Panda Update that penalized tons of websites for thin content. We also recently covered Penguin 4.0 if you’re curious about that one. However, every time […]
How to Pick Keywords: The Easy Way to Find Low-Hanging Fruit
Learning how to pick keywords is intimidating to say the least. Especially since the outcome of your keyword research can pretty much make or break your online business. Before you can even begin to write great content and build high-quality links to it, you’ll need to determine which keyword you want to rank for each. By […]
How to Optimize Content for Millennials
With buying power surpassing 200 billion dollars, the Millennial generation is fast becoming one of your most important demographics to keep in mind for any marketing or content strategy. Millennials — those currently aged between 14 and 35 — are the first generation to come of age in technological revolution. Their smart phones are more […]
SEO vs. Social Media: Compare and Contrast
So you’re in charge of creating a content strategy, but you aren’t sure where to coordinate your efforts. It can be tricky: social media marketing and search engine optimization are both crucial strategies for any company that wants an internet presence, but they each have the potential to turn into a rabbit hole of effort […]
How Freelancers Can Leverage The Best SEO Services
Congratulations, you’ve officially made your own freelance website. As tempting as it is to celebrate, let’s wait a few minutes before popping the champagne. While creating a website is the first step to success, don’t expect clients to suddenly line up for your services just because you’ve clicked publish. After all, you’ll need to be […]
The Full Scoop on Google AMP: Does It Boost Mobile SEO?
It’s been a few years since Google unleashed Mobilegeddon. You remember. The series of search algorithm updates geared towards rewarding mobile-responsive websites with higher positions in the search results. Surprisingly however, the update did not have the immediate impact most people were expecting. Adoption has been rather slow and staggered. Regardless, the majority of site-owners […]
A Quick Guide to Conducting a Comprehensive SEO Audit
SEO is quite unlike any other marketing discipline. For starters, there are “rules.” And you’re pretty much at the mercy of Google if you decide not to follow them. Secondly, the landscape rarely stays the same for long. Google is constantly improving upon it’s search algorithm. In fact, the latest Penguin update has just rolled […]
4 Proven Techniques for Updating Your SEO Strategy for 2021
I think you’ll agree with me when I say that landing on the first page of Google is #goals. After all, in Google and in life, headlines are what matter the most. The front page. The top 3. You get it. But you’re probably thinking “this is too much trouble.” First off, deep breath. I’ve […]
4 Winning Strategies for Marketing Content to Generation Z
There are plenty of articles focused on teaching how to market to millennials. Yet very few articles have explored Generation Z — the up and coming generation. According to The New York Times, this generation numbers roughly 69 million individuals! Plus, they have a spending power of $43 billion. These numbers would suggest that businesses […]
The 4 Toughest Challenges SEO Specialists Need to Overcome
Being an SEO professional isn’t always boring. In fact, it can kind of be a rush! The highs are very high, and the lows can be just as extreme. For those considering taking the leap and attempting to become an SEO specialist, there is no better time to start than today. I often like to say […]
The Last Penguin (Update) on Earth
In case you didn’t notice, there was some pretty big news at the end of September. In fact, it was every search marketer’s favorite time of year, a Google algorithm update! Fortunately for us here at RankPay, this has been a fantastic and productive update. Ultimately, we’ve experienced more growth and benefit from this update […]
3 Successful Startup Blogs That Will Inspire You
Growing a startup blog is a breeze nowadays. Thanks to the explosion of the freelance economy, finding writers to create high-quality content for your site is no longer a time-consuming or difficult process. But we don’t want to start any old blog. We want to grow a blog that our audiences will look forward to […]
9 Quick Solutions to Revitalize Your SEO Strategy This Fall
One problem that everyone notices early on when they start dealing with SEO, is that it’s never “stable”. Every time Google pushes an algorithm update, priorities shift. Strategies that used to boost your site to the top might suddenly relegate you to the bottom of the pack. What does all of this mean for you? […]
How to Find the Best Long Tail Keywords
Take a good look at the inner workings of any successful SEO campaign, and you’re sure to find some very well-researched keywords. Not just any kind of keywords either, mind you. You’ll most likely find long tail keywords. Now, much has been said about this type of keyword over the years, but it bears repeating nonetheless. […]
5 Proven Ways to Rock a Consistent Content Marketing Strategy
You’re a team leader in charge of your brand’s content marketing strategy. You create content, assign deadlines and manage your team, with the hope that you can publish content consistently. Unfortunately, it’s been a few months and you are still not consistent. Sometimes you publish five blog posts per week, and sometimes you publish just […]
5 Ways Loot Crate Built a Massively Successful Online Community
If you want your business to truly thrive, you’ll have to focus on building a community. Take a look at any successful digital business, and I guarantee you’ll find a team of enthusiastic people that follow this basic but essential principal. The internet marketplace is immense, and it’s hard to make a difference. Trust me when I […]
Beginner’s Guide to High-Quality Link Building with Content
Link building is essential to a good SEO strategy. It allows you to directly steer traffic to your site to increase sharing and discovery, and it also leads to better ranking with the search engines. The engines measure your sites relevancy in no small part based upon how many authoritative sites link to your own […]
10 Content Marketing Mistakes That Will Hurt Your Reputation
Content marketing is all the rage these days. But do we really know what strong content marketing entails or is it just a fancy buzzword for modern marketers to throw around? How effective is your content marketing strategy? Well, that all depends on the content itself. Believe it or not, there are certain types of […]
Learn the Ropes from 10 of the Most Successful SEO Marketers
Have you heard the chatter that SEO might be dead? While some marketers may claim that SEO doesn’t work nowadays, a strong search marketing campaign will still deliver huge results. Nevermind the naysayers. Instead, pay attention to these stats that prove that SEO is still very much alive and kicking. 75% of users never scroll past […]
What Will Blogging Do for Your SEO? A Lot Actually!
It recently came to my attention that not all of our readers know that blogging for SEO will really make a difference and improve search results. My first thought: “no worries, I’ll refer them to one of our articles covering it.” Imagine my surprise when I realized that we don’t have an article that addresses this specifically. I […]
A Beginner’s Guide to Content Curation for SEO
Search engines value unique content. Google and Bing aim to deliver the freshest and most relevant pages to users. That’s their job after all. For websites trying to break ground in their respective industries, content creation is their gateway to a successful online business. The better their pages (regarding quality), the greater the chances they will rank for […]
Easily Overcome the Most Challenging Mobile SEO Obstacles
There’s a decent chance you’re reading this article on a mobile device. Take a step back and think about that for a moment. In the not so distant past, that would have been considered sorcery. Jokes aside, mobile technology and mobile search have forever changed our lives. I’d add that it’s mostly been for the […]
How to Start a Business This Summer
There is no better time to start a business than summer and it’s easy to see why. The days are longer, the sun’s shining bright, and the air is warmer – it’s easy to feel inspired. However, if this is your first business or you are branching out into a new side business, it is […]
Creating an SEO Report that Your Clients Will Love
To be an SEO specialist, you have to really love search. It isn’t just a job or a means to an end. You’ve got to be passionate about the industry and driven to rank pages. What motivates us is the journey — the glory is in the strategy and execution. We love devising a sustainable link building strategy […]